Internal communication and social performance: The case of Moroccan companies

Internal communication underpins organizational effectiveness as it contributes to positive internal relationships by enabling communication between senior managers and employees. This chapter presents a framework for thinking about structured, well-managed internal communication. It provides strategic communication managers with a new perspective from which to view internal communication on the one hand, and on the other, it addresses employee engagement and its impact on internal communication. Internal communication is regularly reported as a problem in small and medium-sized businesses where employees and managers often complain about poor communication within their organization. The stakeholder approach emphasizes ethical Management behaviors. Employee engagement is a concern for leaders and managers in organizations around the world; they recognize that it is a critical element that affects organizational effectiveness, innovation, and competitiveness. The pre-wave era is characterized by the recognition of the general need for employees to participate in their work and their organization.


Internal communication, organization, strategic Management, theoretical foundations, dimensions, motivation, commitment